I’m a designer and creative focused on brands, visual communication, and holistic design. I’m not just interested in how things look, but in what an idea is really about and how to make that core tangible.

Over the years, I’ve worked with corporates, brands, Bundesliga clubs, and platinum-selling artists, developing visual identities, designs, and artworks.

At the same time, I built and ran my own streetwear brand, Défier, alongside my main job. From brand identity and product development to art direction, content, ads, and e-commerce, I handled every aspect myself. The result was a project that shipped around 20,000 pieces to 17 countries, reaching customers as far as the United States and Australia.

I approach brands as systems and stay hands-on from the first idea to the final output.

I’ve made the conscious decision to close the chapter of Défier. It hasn’t reached a point where it could fully support my living, and continuing to run it in my free time is no longer the right path for me.

I don’t decorate

Experience

  • With Défier Clothing GmbH I’ve built and ran my own streetwear brand from the ground up.

    Responsible for the full brand ecosystem: brand identity, product design, content, campaigns, e commerce and marketing.

    Developed collections from first concept to final product, including technical specs, sizing, and production data.

    Managed production processes end-to-end in close collaboration with a Turkish manufacturer.

    Created all visual and communication assets across touchpoints: from brandbook and packaging to social content and campaigns.

    Handled photography, videography, post-production, and performance-driven creatives for ads.

    Result: a fully self-built brand generating over €600,000 in revenue.

  • For adsbe GmbH I’ve worked on performance-driven campaigns with a focus on Meta Ads and recruiting funnels.

    Developed and produced creatives for paid social: statics, video ads, and visual concepts tailored for conversion.

    Planned and executed visuals independently, including sourcing assets, structuring creatives, and adapting them for different formats and audiences.

    Handled video editing and created multiple ad variations to test and improve performance.

    Contributed to the development of recruiting funnels, aligning creative output with campaign strategy and user flow.

    Developed a campaign concept for the Splash Festival anniversary, shifting the focus from a heavily criticized lineup to the emotional experience of the festival itself.

    Focused on creating creatives that don’t just look good, but perform.

  • For egocentric GmbH I’ve designed apparel, accessories, and products for corporates, sports clubs, and artists.

    Designed official jerseys for SG Dynamo Dresden across multiple seasons.

    Created artworks, album covers, and fan boxes for platinum-selling artists.

    Collaborated closely with sales and sourcing to refine product specs, improve workflows, and elevate overall design quality.

Personal Space

When I’m not working, I’m somewhere between movement and curiosity.

I have a small, creative daughter who constantly challenges how I see the world and shapes the way I think.

I prefer individual travel over fixed plans. New places, new perspectives. Palm trees are usually a good sign I’m in the right place. Same in everyday life: I’d rather walk than take a bus.

Muay Thai is my reset and keeps me sharp.

Music ranges from hardcore punk to soul. I pick fruit over sweets. Cheese with mustard works. Pink hoodies too.

I value honest communication and working with people who genuinely want to see each other win. It’s not about external praise, but about the process and creating something meaningful. Especially when done with others.

And no, there are no skeletons in my closet.